BREW AT THE ZOO Concepts

Brew At The Zoo is an annual event featuring local brews, food, and activities and the Maryland Zoo in Baltimore. This year, I developed multiple rounds of concepts ultimately landing on a tropical and airy summer direction. Below you will see both the chosen and concept directions. The first direction is a modern graphic approach using previously created beer glass icons while the second direction I created all new illustrations.

Maryland Zoo: Event Branding | Campaign Design | Illustration

Agency: Mission Media; Art Direction: Tracy Brauner, Luke Andersen; Account Manager: Ashley Quang; Client: The Maryland Zoo; Animal Icons - Tracy Brauner

Direction 1 - This direction was chosen by the client. I designed and produced all assets (a few of which are shown below!)