Sunkist Campaign Concept
This page outlines a campaign exploration of the sunkist trail mix snacks.
Sunkist: Campaign Development | Illustration | Copywriting | Design/Animation
Agency: Mission Media; Art Direction: Patrick Lamond, Todd Harvey;
Account Manager: Ashley Quang;
Client: Sunkist
Sunkist: Campaign Development | Illustration | Copywriting | Design/Animation
Agency: Mission Media; Art Direction: Patrick Lamond, Todd Harvey;
Account Manager: Ashley Quang;
Client: Sunkist
Direction 1 - The Punchy Direction
We’ve all been there—running out and about when that famished feeling hits. A sit down meal might not be an option, but a wholesome snack should be. These Snacks are kissed by the sun and give you a boost when you need it most.
Plays off of the idea of fruit being “kissed” and energized by the sun while also incorporating the feeling of trust that people have in the brand name.
Direction 2 - The Safe Direction
Why make things complicated? When you’re reaching for a snack, you don’t want to struggle reading ingredients.
Our Snacks satisfy your hunger with simple ingredients and exciting flavors. Made with 100% real fruit, never fillers - snacking has never been simpler.
Direction 3 - The Goofy Direction
We’ve all been there. That last-minute-so-hungry “Do I have anything in my glove compartment?” moment.
In this day and age quick, portable, wholesome and delicious snacks aren’t easy to come by. Our Snacks are made with only the highest quality ingredients so that the next time you NEED snack, you won’t have to worry.
This direction was further developed as shown in the round 2 section above.The client liked the vibe, but wanted more of a focus on the products.
